An ‘About us’ section in an online store, then, is more suitable for
generating loyalty than for building your brand.
“We’re told the global clothing industry contributes about 10% to global CO2e emissions,” writes Armedangels in its own online store, offering an honest, open explanation of the problems with the fashion industry. The online store for sustainable fashion and the winner of the Shop Usability Award® launches straight into knowledge sharing. It publishes interesting information you’re immediately itching to share with others. And it comes as a positive surprise that the company is so dedicated to latvia telegram screening the topic of carbon neutrality and that its vision is, explicitly, to change the world. Even without a visible entrepreneur or maker behind it, the business manages to express a genuine personality, which earns it support and even respect.
Armedangels_EN_Mission
Armedangels’ unique, attention-grabbing design is the cherry on top of a good story told by a fashion label like no other.
A textless experience
When it comes to online stores, a good user experience is much more than a well-written story. You don’t always need a gifted copywriter to tell convincing stories and set yourself apart from the crowd. Good design, good customer service, a unique range of well-presented products that are easy to find, and a successful combination of sales and marketing channels – all these factors can turn a store into an experience.