This all happened 15 years ago. Since then, a beautiful story has expanded enormously. Today the business has eight factories, 800 resellers, 217 employees in Nepal, and, of course, an online store based on Shopware.
But Cathelijne has never lost sight of the reason she set up her business: to help. Her employees earn significantly more than a basic wage. She calls it “living wage plus”. In practice, the employees earn an income that enables them to live a normal life and set aside money for their children’s education or medical care. A beautiful story achieves this by regularly surveying employees and asking their thoughts about their situation – their wages are adjusted on the basis of this macedonia telegram screening research. The enterprise also provides extras such as childcare and paid maternity leave – benefits that are taken for granted in our part of the world but practically nonexistent in Nepal.
Cathelijne’s mission is also emphasized in the online store. On the product page and in the basket you will find information on how long it takes to make a specific product.
Store a beautiful story
So suddenly you’re not just buying products, you’re giving work to a person who urgently needs that work. In 2020, the business saw 2 million hours worked.
In 2020, the business also published its first Impact Report, outlining its mission, goals, and activities. Everyone can read where the business’ products come from, how it treats its employees, which organizations it supports, and how it reacted to the global pandemic. The primary objective is simple: to have 1,000 workers on a “living wage plus” by 2025. And that’s how a “beautiful story” can unfold in the ecommerce sector.