The most powerful ecommerce platforms include automation tools that tailor the customer experience to highly specific scenarios. A no-code tool hides all the programming in the background, while a low-code tool might require programming in a language like JavaScript.
Shopware, an ecommerce software platform for midsized companies, offers two no-code tools that illustrate how these automations work:
Rule Builder. Ecommerce sites use Rule Builder to treat certain transactions a specific way. For example, a Rule could say that repeat buyers earn a 5% discount. Once the Rule is created, these buyers automatically get a price break on their next purchase while the retailer automatically builds customer loyalty — with no extra effort from buyer or japan telegram screening seller.
Flow Builder. Working in tandem with Rule Builder, Flow Builder responds to certain triggers that set a series of actions in motion. For example, a Flow applied to our Rule for repeat buyers could automatically notify people a week after their purchases, ask them to review their products, and then offer future discounts.
Find more automation examples below in the Ecommerce in action section.
AI/ML
Artificial intelligence in ecommerce and machine learning help shoppers find just what they’re looking for while helping ecommerce companies keep those products in stock. Learning algorithms can recommend products based on customer preferences and buying patterns. A chatbot can use natural language processing to answer common questions for website shoppers. If the bot can’t give a good reply, it escalates the call to a contact center, where a human agent depends on intelligent automation to route calls efficiently and anticipate the answers to complex questions.