Conversion to perfection: 4 new P's for marketing

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The AIDA model (Attention-Interest-Desire-Action) is a widely used marketing strategy that follows a customer’s journey from awareness to purchasing a product or service. Attention is the first phase in which you as a marketer must grab the customer’s attention with an eye-catching advertisement or content. In the Interests phase, you as a marketer want to engage the customer with compelling information that attracts him/her and makes him/her curious.

In the Desire stage, the marketer creates an emotional connection with the customer and presents a solution to their needs or problems. Finally, in the Action stage, the marketer encourages the customer to take action and make a purchase or contact the company for more information.

The AIDA model helps marketers understand taiwan cell phone number the customer's purchasing journey and effectively guide them to the ultimate goal of conversion.

AIDA model
Source: HubSpot



4. BCG Matrix

The BCG Matrix is ​​a strategic planning tool used to assess the growth potential of a company’s product portfolio. The matrix divides a company’s products into four categories – cash cows, stars, question marks and dogs – based on their market growth rate and market share.

BCG matrix
Source: SmartInsights

Dairy cows are products with a high market share in a slow growing market
Stars are products with a high market share in a fast growing market
Question marks are products with a low market share in a fast growing market
Dogs are low market share products in a slow growing market
The matrix helps companies (and marketers) make informed decisions about where to allocate resources. But also which products to invest in or which to divest to maximize profitability and maintain a healthy product mix. Important for B2B marketers to take into account in strategy!