Starting in 2014, ecommerce stores received more traffic from mobile devices than desktops, according to Shopify. And the trend is stronger than ever. In 2021, nearly 73% of retail ecommerce sales happened on mobile devices.
Since mobile is the default for millions of shoppers, make sure your homepage UX is as clean and intuitive on a smartphone as it is on a desktop. That means putting important elements like the cart and shop buttons in thumb-friendly positions.
Let’s look at Woah Cold Brew as an example. Here’s their homepage on desktop:
Woah Cold Brew homepage example desktopAnd here’s how their homepage looks on mobile:
Woah Cold Brew homepage example mobileNotice belize telegram screening how the copy and images are rearranged to fit on the smaller, vertical screen. Most importantly, mobile users can tap cart, menu, and shop buttons without having to scroll.
2. Lead with your value proposition
You might have dazzling images on your website, but if you don’t quickly communicate what you sell and why the visitor needs it, they may never go past your homepage.
That’s why it’s crucial to lead with your proposition – a short statement that answers a simple question every customer wants to know: What’s in it for me?
Your value proposition needs to answer three questions in three sentences, max.