Grab You. You Can Visualize

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Concreteness Helps Us Avoid These Problems.examplem&m’s Tagline Harnesses The Power Of Concreteness: “melts In Your Mouth, Not In Your Hand.”image Sourcethe M&m’s Team Could Have Given A Scientific Breakdown On Why Their Candy Doesn’t Melt In Your Hands But Does In Your Mouth. But That Would Have Been Too Verbose And Abstract For The Audience.m&m’s Used Simple Language And Prioritized Concrete Terms – Mouth And Hands. Those Terms Keep Their Audience’s Mind Focused On One Thing: Devouring M&m’s.how To Do Itprioritize Making Each Concept Concrete.

To Help With This, Use Analogies And Metaphors. Refrain From denmark phone number Using Jargon.here’s An Example:abstract – “i Must Clear My Mind.”concrete – “i Must Remove The Cobwebs From My Brain.”the First Expression Is Overdone, Boring, Dull. The Second? Its Concrete Words It. It’s Much More Memorable. Use Emotions To Connectif It’s Something They Care About, Your Audience Members Will Engage. When You Tap Into Their Emotions, They’ll Care And Act On What You Present.



I’ll Let The Heath Brothers Chime In:we Show How Our Ideas Are Associated With Things That People Already Care About. We Appeal To Their Self-interest, But We Also Appeal To Their Identities – Not Only To The People They Are Right Now But Also To The People They Would Like To Be.exampleconsider The Kay Jewelers Slogan: “every Kiss Begins With Kay.”image Sourcecleverly, Kay Jewelers Connects Its Jewelry With Love. The Message? Providing Your Significant Other With Jewelry From Kay Jewelers Is A Gift Of Intense Affection, A Heart-warming Gesture.