How then?
Fortunately, we also see good examples of B2B influencer marketing that do bear fruit. So what should you do when you do business with a LinkedInfluencer?
Do: work closely together
As with any form of influencer marketing, close russian telephone numbers collaboration between you and the influencer is essential. Make good agreements and give a clear briefing to ensure that the message is conveyed in a way that suits not only the influencer (and his/her network), but also your company. That gives the greatest chance of success!
Do: Choose your LinkedIn influencer carefully
In B2B influencer marketing, a good match between you and the influencer is perhaps even more important than in B2C influencer marketing. Influencer marketing is only just making its debut on business platforms. While influential LinkedInrs have been around for much longer and have built a strong, authentic bond without the influence of paid collaborations. Suddenly posting promoted messages can be a big change and have a negative effect on the engagement of their followers. So be patient and think along with your influencer to get the most out of your collaboration together.
Do: Create in-house influencers
Who says you have to source your B2B influencers from somewhere else? Take a look at your employees and their LinkedIn activity. You might even have a few potential LinkedIn influencers in-house! By involving employees in sharing content and promoting your business, you can build an internal network of influencers. The result? Lower costs, higher engagement!