As a founder, your audience wants to see the more personal, intimate aspects to starting a business. “When we’re in corporate environments—I worked in corporate for a long time—you are not allowed to bring your whole self to work. It’s about a form of assimilation into the culture that you’re being brought into,” Charlotte says. “I’m allowed to bring myself to work now, and I ask that the people that we hire bring themselves to work [too].”
The Dieux team is always encouraged to bring their real opinions and feelings to the table when creating content, so they can build real trust with their viewers.
Charlotte advises founders not to be jamaica telegram screening afraid of getting really geeked out on different parts of the business: People want to hear what got you to where you are now. She explains that this authenticity will create a deeper bond of trust between you and your customers, and they’ll be able to make more informed purchases that leave them happier in the long run.
A bottle of Air Angel Gel Cream pictured with clouds behind it and some cream coming out of the top of the bottle.
Dieux leans into an angelic world of fantasy to create visuals that represent Charlotte’s dreamy vision for the brand. Dieux Skin
3. Use authentic storytelling to connect to your audience
In order to sell product through your social content, approach it from the perspective of storytelling, rather than pitching your product to the consumer. “Algorithms are really fickle, so you have to really stay on point for your storytelling—great salespeople are storytellers,” Charlotte says.
“One of our most viral videos right now has over 100,000 views, is just talking about packaging and non-mined aluminum and what that means and what that carbon footprint means, and why plastic isn’t evil.” A five-minute video about plastic and aluminum performs well because of the storytelling behind it.