The next step is to check the relevant topics covered by your direct and indirect competitors.
Remember that industry blogs are also your competitors, even if they don't sell a product like yours. You should keep an eye on them if you want to drive organic traffic to topics that are relevant to your audience.
Analyze the focus of your competitor's blog
Start by going directly to your competitor's blogs free korean number for whatsapp and checking their categories to see their general focus. Remember to check the tags and if possible, filter them to see which categories are most popular on their blog.
Any of these tags or categories could be your competitor's pillar topic. Consider adding a couple of these topics to your plan if they fit your strategy and have enough volume.
competitor blog topic analysis (tags)
For example, my competitors' blogs might have categories such as "writing," "content trends," and "content tools," which might also be part of my list.
Next, you’ll want to research your competitors’ target keywords to find gaps in your strategy.
This step is unthinkable without the use of analytics tools. To find the keywords your competitors rank for, try SEMrush for free for 7 days and use the Organic Research report . You will be able to not only analyze more than 18 billion keywords , but also access other data-driven tools to create your content plan.
Check keywords for:
The entire website (competitor domain);
Blog section only (competitor subdomain).
Now, collect the most relevant keywords for your competitors in organic terms. To do this, filter the keywords for a specific word, e.g. 'SEO'. I focus on collecting high volume keywords, but I also add those that have low volume, but are strategically important to my business.