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It’s about ensuring those ads lead to valuable actions like signups, purchases, or inquiries. This process relies on effectively using ad servers, which are tools designed to manage, serve, and optimize digital ads. With the right ad server strategy, businesses can significantly increase their lead generation and conversion rates, which can translate into tangible growth. In this article, we’ll cover the types of ad servers, the role of ad servers in lead generation, and the role of ad servers in CRO.