Nonetheless, the vacuum is just one more device

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To be added to our routine, frequently receiving inputs about how we are living our lives and transforming this information into business data. The thing is, how safe is it all going to be and what is the limit of smart and connected things in our lives? Do we want the companies to know so much about us? Despite the privacy concern, we have to admit that the acquisition is a big move for Amazon and can bring great results for the business, while making people’s lives easier and keeping their houses tidy, just by saying “Alexa, clean my room”.


But the big lesson here is: the world is increasingly getting more and more data, from australia contact data different sources and devices. As marketers, we need to know how to handle this huge amount of information to bring results to our businesses, but always respecting the customers’ privacy. The customers are already concerned. Yes, your performance campaigns can get a boost in the short term. But you can have trouble in the long run by having a brand image crisis for disrespecting your client’s information and wants.


Be careful. And always be transparent! Do you want to continue to be updated with Marketing best practices? I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter. There, you’ll find all the trends that matter in the Digital Marketing landscape. See you there! Share Content Marketing World Is Back Talking About ROI, Experiences, And Purpose. Read The Exclusive Interview! Raphael Pires Raphael Pires Aug 15, 22 | 6 min read ✓ Human crafted content Updated: May 23, 2024 interview content marketing world 2022 Need content for your business? Find top writers on WriterAccess! Try for free For all content marketers out there feeling the need for networking, look no further.