And how does it work?

[zihadhasan012]

The main post is called the pillar post and is the most important post in this strategy, after all, that is the post we want to reach the first place for a highly contested and extremely relevant head tail keyword .

Some examples: coaching , entrepreneurship, digital marketing .

You discovered this keyword because you know what your audience is searching for, which is very different from knowing what they want to find.

That's why it's essential to understand your user's intention and see the main issues discussed within this topic.


Some ways to do this are, first, to check the search volume of the long tail keywords .

For that you can go to a tool - like SEMrush , which I cambodia phone data use here - and do a search for your head tail keyword . To illustrate, we are using " digital marketing ".

You will see that SEMrush will suggest other keywords with a high search volume. These are the words we want to use in our content.

After all, we already know that people who are asking about digital marketing want to read digital marketing books , which has a high search volume. They want to learn how to do digital marketing , which also has a high search volume.

That way, you will have to understand the main topics that you are going to address in your content.

In addition, you should research your competitors and see what topics they cover so that you can create more comprehensive content than theirs.

After defining your topics, you'll need to think about which ones deserve specific content, just for them.

For example, within a digital marketing content , you are not going to make a list of fifty or one hundred digital marketing books , because that is not the intention of your user. You are going to give three or four examples and that's it. You just want to exemplify and talk about some of the most important books.

But if you have a complete piece of content, you're going to link one to the outro. This is a signal that says, "Hey, if you want to learn more digital marketing books , check out this other piece of content."