What does a CMO / Marketing Director do?

[zihadhasan012]

For a long time, marketing activity was seen as synonymous with "promoting." In that scenario, the CMO was seen as a mere "executor" or supervisor of that task.

Advertising, in the essence of the word, seemed sufficient to account for generating good sales constantly. Such notions have predominated in a consumer society that had not yet been profoundly modified by the influence of the digital age.

With the introduction of new technologies and the possibility of seeking more references regarding the quality of products and services, the public has become more selective and demanding with companies . As a result, the market has had to review its communication and marketing strategies to survive the new reality.

In recent years, the growing involvement of consumers bulgaria phone data in social networks has enabled the exchange of opinions and perceptions about products and brands, on an "instant" communication platform, with which companies have the challenge of monitoring and mediating their image in front of their target audience.

Proof of this is that, nowadays, it is very rare to find an organization that does not maintain a presence on social media.

All of this has led the marketing department to evolve to the point where it is no longer enough to simply think about "propaganda," but we must view communication as a whole.

This is where the role of a CMO becomes much broader and more complex than it was before: today a marketing director has to worry about developing actions that work alongside the integrated communication of companies, with the intention of not only promoting products, but also promoting the good image of the organization so that it has an adequate position in the market and can stand out in a differentiated way.

For companies that also do business online, there is also the concern of aligning the image they show in the digital space with the image that actually happens physically.

Now marketing has to worry about organizational culture as a whole and, at the end of the day, that is the great transformation.

The CMO has become a sort of "right arm" of CEOs, seeking to create strategic marketing plans, strengthen the organization's image, find new initiatives that reach the public in the desired way, develop successful campaigns and invest intelligently in these efforts.

The CMO acts as a "marketing director" in the broadest sense of the word: he works not only from a commercial perspective, but also from an institutional one, uniting all possible strategies so that the company has visibility and credibility, understanding that, in the end, everything is reflected in the success of the business and in the generation of sales.

Even the internal public, which at first would not be the object of the sector's work, is gaining more importance, since it continues to be a propagating public, being able to consolidate what the company has best to offer.

Are you curious to know in detail what a CMO does? We will show you here.