Digital marketing is successful when it leads to sales
Thanks to the extensive data that can be collected on the Internet, it is possible to align marketing directly with sales and to accompany individual customers from the first Google search to the purchase decision. Marketing efforts thus have a direct and verifiable influence on sales figures. In order for this to succeed, however, companies need the right platform that includes marketing and sales ( closed loop marketing ). The American company HubSpot offers such a solution.
The digitalization of marketing opens up new opportunities to reach potential customers cost-effectively and efficiently. In order to exploit the advantages, however, it is important to proceed strategically and to be aware of the options available to companies. If you want to know more, you can download our new white paper.
Website redesign – two words that make managers iran whatsapp data and marketing teams feel uneasy. Because they know that after the redesign has been launched, they will have to deal with a lot of preparatory work, planning, content and functionality testing, deadline pressure and exceeding the calculated budget in the next three months. But there is one method that does not have any of these weaknesses: growth-driven design.
website redesignGrowth-Driven Design is a method developed by HubSpot to enable rapid redesign of a website. This principle saves resources and nerves as it combines lean and agile methods into a highly effective, data-based web design process.
This means that a website does not go live as a large, complete construct, only to continue to exist in this form for a few years. Instead, the website starts small and develops continuously over time. During this time, insights and data are continuously incorporated into the project, which are gained by reviewing the goals, functionality, target group and performance.
Growth-Driven Design – the entire team benefits from it
Growth-Driven Design makes it possible to minimize the risks of traditional web design through a systematic approach. Another effect of this method is that the time until the revised pages go online is reduced to just a few weeks. The main advantages compared to traditional web design are.