6 Marketing Tactics That Drain Your Budget

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Avoid these common but "expensive" mistakes to save your money and preserve your nerve cells.



Imagine this: A small business owner was wondering when all the money he was spending on marketing would turn into profit. His company was using Google AdWords and Facebook, they were active on mexico number data social media, and they were paying a company to manage their website and do SEO.

How long has he been implementing this strategy? Six months. And that is cause for concern. This owner threw away $50,000 for nothing.

Such stories are unfortunately not uncommon, because small business owners have a low level of understanding. All the money they spend is money from their own pockets. Money that they would otherwise use on themselves, on their family, on their lives. But they spend it on marketing, because they don't understand how everything really works.

But you can learn from your own or others' experiences to avoid making these mistakes altogether or to avoid repeating them again. Below are the most wasteful strategies, as well as tips to help you avoid them.

#1. Start with logos and branding
Let's imagine the following situation: a person who is in the process of creating his own shipping and transportation business unexpectedly listens to Mozart's music and, inspired by the brilliant composer, decides to name his company Mozart Shipping. It sounds like a good story for an interview. But customers want their packages to be delivered on time, intact and safe. And the company name does not hint at this at all.

Many small business owners think that creating a smart logo and branding is their number one priority. They think, “Without this logo, my business doesn’t exist.” So they spend a ton of money hiring someone to help them do it. But 9 times out of 10, this strategy doesn’t work. As their business grows and changes, their logo and branding need to change. That means they’ll have to constantly pay someone to redo all the logo and branding they’ve done before.

The first thing a business owner should do is understand what is unique about their company. Second, analyze what other logos in their industry look like. You want to fit into the industry you work in, but also be a little different from the rest. This way, customers know what you offer, but remain intrigued.

Look at different logos and choose the elements you like the most. Doing this research and then giving the brief to a designer or design company will save you a ton of time and money.