that all marketers should

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It’s been an eventful month, with BERT and community feedback on the topic on everyone’s mind (more on that below).

In addition, we have seen several important updates to Google Ads and news about other tools know about. To top it off, the days of Flash technology are officially coming to an end (yes, it was indeed dead, but now it is “official”).

Meanwhile, Google has made some updates that will help businesses in the upcoming holiday season.

So read on! Learn about the new featured snippet designs, lead form extensions, the Google WordPress plugin , and be sure to let us know how the recent algorithm updates have affected you, if applicable.

Google Search News
BERT Update
There is no doubt that the biggest news of last month has been the major ecuador mobile database update that Google itself has described as “the biggest advance in the last five years and one of the biggest advances in the history of search.”

It all started with this tweet on October 25th:


BERT is a network-neutral technique for natural language processing that now helps the engine better understand complex strings.