Combine data for your lead scoring model from information from your sales team, your own analyses, but also with data from customer surveys. This gives you comprehensive parameters that are valuable to you when converting leads into customers.
Feedback from sales provides important insights for increasing the conversion rate from employees who are directly with the customer or already on site with prospective customers and who are in intensive, usually personal, mutual communication.
The hard data from your marketing analytics france whatsapp data also plays a big role in creating the lead scoring model. Find out which marketing efforts lead to changes across the funnel . Award points for content downloaded that has converted contacts into leads and a higher number of points to users who download content that has been proven to convert contacts into customers.
Finally, talk to your customers to gain insight into opinions that may differ from those of your sales teams. Include customers who have been involved in both short and long sales cycles. Conduct customer interviews to learn what influenced their purchasing decisions.
Do you need more than just a lead score?
If you're evaluating repeat customers, a single lead scoring model is sufficient. However, as your business expands, you may need to focus on expanded product lines, new personas, or additional regions. In any case, your scoring system should always reflect the divergence of your contacts.
Inbound marketing software like HubSpot also allows you to create multiple lead scoring systems, giving you the flexibility to qualify different groups of contacts in different ways.
For example, you can create different lead scores for different product lines sold to different types of customers by different sales teams. You can then tailor your lead scores to the specific buyer type and interest in each tool. The results will help you decide which leads to hand over to the right sales teams.