Yandex.Metrica divides traffic into the following sources

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The portal owner or administrator can link the analytics systems and the web resource, since this requires access to system files or code. After registration, each site receives a unique counter number and code. The latter must be installed on all pages in a special block. By connecting the code, you will be able to view all the information, including statistics on unique site visitors, in your account.


transitions from an advertisement, from a search engine, via a referral link;

direct access to the site;

traffic from social networks , from external links from other sites.

Yandex.Metrica also provides an idea of ​​ physical therapist email list which files are the most popular and which search queries, including unique ones, bring visitors to the resource. This way, you can track the most important pages that convert well.

The Google Analytics system has more advanced functions than Yandex. Metrica. Specialists can use many different options and filters, which results in very detailed reports. The most popular of them are the following:

Resource visit data. In such a report, you can see the total traffic, as well as transitions from different sources (from search, contextual advertising, social networks, direct visits and transitions via links).

Traffic from mobile devices. This is an important indicator, since phones are now ahead of PCs in terms of the number of search queries.

The number of unique visitors to the site and those who visited again , which allows you to analyze the degree of loyalty of the target audience.

Entry and exit page statistics. This refers to the resource pages that visitors visit at the beginning and end of their session.

Bounce rate. It shows what percentage of people visited only one page and left the web resource without performing any target action.


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Google Analytics is considered an excellent tool for analyzing an online platform. It allows you to get maximum information about it for free. The only drawback is its rather complex functionality, which is sometimes difficult for a beginner to master.