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Following the crisis in the construction sector, they adapted to the new times by digitalising the business. They did not limit themselves to creating a website with a virtual store space, but began to distribute content to define their communication strategy.
It is clear that there are digital contents of multiple formats, but taking into account that the hardware store's construction client is not very up to date with new advertising trends, they opted to generate content by creating a blog specialized in construction, gardening and DIY with different articles (also known as posts) to publish offers, advice and recommendations that may be of interest to any professional in the sector.



Blogs are a good option for publishing your own content bangladesh phone data and sharing relevant information about the sector, aimed exclusively at all professionals in the sector. Articles are published in the form of updates, recommendations, advice, news, etc., in order to generate relevant, valuable and personalized content with the aim of improving the reputation and visibility of the hardware store. In addition, they work on digital content from the point of view of dissemination on other friendly blogs with the inclusion of links to improve traffic to the online store.

The ultimate goal of publishing content in the form of posts for the company's blog or on other friendly blogs is to bring the hardware store closer to true professionals in the sector in order to build customer loyalty and, in the long term, ensure increased sales.