What are highly competitive queries?

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To increase the site's ranking in search results, it is not enough to change the design and create a semantic core. However, website owners do not always solve even these issues correctly. If the resource design can be assessed subjectively, then the semantic core requires a correct calculation.

And for more accurate calculations, you will need to analyze the competitiveness of the query. In this article, we will tell you what highly competitive queries are and how to use them in your work.

Competition is always multifaceted and by no marketing list of rv owners means one-sided. It implies the ability to choose and compare. Each of us makes a choice every day at home or at work. To wear trousers or jeans, to take lunch from home or to order a business lunch at the nearest cafe, which work issue to resolve first, etc.

SEO optimization

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And one of the popular questions today is: on which website can you find the necessary information?

For each query in the search bar, the system will provide hundreds of thousands of answer options. Website owners are constantly competing with each other for the right to be in the first lines of search results.

To increase the rating of their site, they use different promotion methods, but much attention is paid to the semantic core. It is important to evaluate the competitiveness of the search query, which is calculated based on quantitative and qualitative indicators.

The competitiveness study is conducted according to the following criteria:

The number of main pages in the first lines of search results.

The total number of sites in the search results for a given keyword.

Number of matches between question and titles.

Number of backlinks .

The time the site is in the first 10 lines of search results.

The presence of contextual advertising in search results.

Total number of links from YouTube or Wikipedia.

Availability of the card in the issue.

The number of lexemes in the search phrase.

With the right analysis of competitiveness, it will be possible to estimate costs and identify the most effective tools for promoting the resource.

Highly competitive queries are search key phrases that are used by a large number of sites and platforms, which is why there is a lot of competition to get into the first 10 lines of search results. A highly competitive query will most likely also be high-frequency, i.e. have the largest number of views.

Highly competitive queries have a number of differences:

Not suitable for promoting new resources.

Optimization will require additional financial investments.

Due to high competition, it is difficult to stay at the top of search results.

The minimum requirement for effective promotion of a highly competitive query to the TOP is the availability of a trusted resource with a domain age of at least 1 year. You also need to spend time and money to acquire links from high-quality donor sites or demonstrate high behavioral factor indicators for as long as possible.

Competition of key queries will help to create an objective picture of the amount of expenses for promoting a site to the first positions of search results for popular search phrases. This means that resource owners will be able to create a clear action plan for promotion. Competition is a mirror image in which the necessary material, labor and time resources are visible.


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If you can calculate the cost of working with a search key, you can determine the cost of similar work with a request under the same competition. Let's look at the example of a website where promotion occurs by the search phrase "buy a phone" and the owner invests 1.5 thousand rubles. As a result, this site ends up in the first lines of the search results in Yandex.

Accordingly, the same search phrase in the same field of activity and level of competition will ensure the site's entry into the TOP. The main point is that the resource owner is aware of how much material resources and time will need to be invested for its effective promotion.

It is a well-known fact that today words are a lever for promoting your site. Correct composition and selection of key phrases determine success in this matter. That is why there are many available online services for generating key queries.

The start of business development begins when you manage to find a short, clear and converting keyword.

Then you will need to evaluate the competitiveness of this request. With the right assessment, new opportunities open up for business. If you know the most suitable tools for website development, it will be easier to get results and income from business.