5 questions and answers about Marketing Management

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The Business Administration degree is one of the most popular undergraduate courses in Brazil. According to the latest Higher Education Map in Brazil, this was the second course with the highest number of graduates in the country between 2017 and 2021.

The study shows that 341,166 people graduated from in-person courses and 142,656 from distance learning. In addition, the 2022 Higher Education Census, carried out by the National Institute of Studies and Educational Research Anísio Teixeira (INEP), shows that it is the third largest undergraduate course in terms of enrollment in Brazil.

One of the attractions of Administration is that it prepares students to become managers in a wide range of areas, including Marketing. In this text, we have separated the five main questions about Marketing Administration – and provided the answers – to help those interested in learning more.

What is Marketing Management ?
There are many areas within Administration , such as belarus whatsapp data accounting, human resources and finance. Marketing , an area that focuses on studying consumers and their demands, is just one of them.

In Marketing Administration , the student learns and delves into concepts related to planning, control, execution and supervision of a company's marketing campaigns and strategies .

What does a Marketing Management professional do ?
The goal of a marketing manager should be to bring results to brands and companies, and can work in both the strategic and operational areas. Typically, their areas of activity involve creating plans, merchandising actions and behavioral research.

The day-to-day of a marketing manager ranges from carrying out market analyses based on data and research to managing the team.

What is the difference between Marketing and Marketing Management ?
Although both areas are related to work with advertising and consumers, in practice, the actions are different.

The marketing professional is responsible for getting his hands dirty. He is the one who develops the products and solutions that will be sold to the public.

The marketing manager is involved in the bureaucratic side and helps guide the work of those who are running the campaigns. He has a broader view to map out strategies and monitor results.

What is the course to work with Marketing Administration ?
To work in this area, you must first graduate in Administration or Marketing . Both courses will provide the basic content for this professional.

However, it is important to specialize with courses or a postgraduate degree to narrow down your knowledge. The postgraduate options in Business Marketing Management , Marketing and Competitive Intelligence and Marketing and Team Management are some examples of specializations that can be taken with this objective.

What is the average salary?
Marketing is one of the areas that has been most valued in the job market, regardless of the sector. For this reason, marketing administrator is a profession that has seen increases in average salaries in recent years.