Google already understands that the traveler wants to go to the United States and therefore displays the result of the United States Embassy in Brazil.
Ambiguous keywords and context
BERT not only understands prepositions, but by creating relationships between words, it canof context and deliver accurate results to more ambiguous searches.
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For example, for the search “contact in barcelona”, the mexico mobile database result is the telephone number of FC Barcelona.
This is a clear example of a result that will change once BERT is applied to this query.
As humans, we understand that someone searching for “contact in Barcelona” is not looking for information about the football team, they are probably looking for contacts to meet people or the City Council website.
better understand the nuances
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