How do people normally find our company?

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Figure out what questions you need answered by the data you gather for your customer journey map.

Your data should tell you:

Where are they getting stuck in the journey?
What pain points are they feeling at different stages?
Which triggers move them to purchase?
Who else are they interacting with?
Which touchpoints work well? Which don’t?
… and more
Customer surveys are especially good for ukraine telegram data this. You can dive deeper, too, and discover:

What attracted you to our website / what makes you hesitate?
If you’ve purchased from us before, what was the deciding factor?
How can we better support your experience?
Is there any information missing that would help you make your decision?
… and more
Now that you have the data, it can inform your customer journey map.

4. Build a Backstory for Your Customer Persona
Let’s say you’ve identified and documented your customer persona. Great! But it’s time to flesh out the character—and build the backstory.

Start by defining the entry point. Why is this person entering the customer journey?