How to find new methods of reward

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Behavioral factors
These include:

Bounce rate. There should be a minimum number of exits from the site within a short period of time (less than a minute).

Number of pages viewed during a visit, depth of site viewing.

Duration of page study.

Number of repeat visits.


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Commercial platforms take into account loan officer email list conversion rates and the number of purchases made.

Usability
We are talking about how convenient the site is for users. Convenience means the following points: how easy it is for a visitor to manage the resource and its services, how quickly the purpose of the visit is achieved, whether the need for information was satisfied.

In this block, the main ranking factors are:

Logicality of the site structure.

Availability of a mobile version. Convenient viewing of pages and management of the site on any device.

Carefully thought-out structure and navigation of the resource. Availability of competent internal linking.

Three-click rule: the ability to find any article or service in no more than three clicks.

Usability is periodically checked by search engine employees. Such specialists are called assessors. They first appeared in Yandex, while Google used automatic intelligent algorithms. However, over time, Google took advantage of Yandex's experience and introduced assessors to its staff.

Recently, another commercial ranking factor has appeared – the amount of advertising on the site. In relation to useful content, it should be no more than 20%.

Speaking about the prospects, in the near future, the availability of convenient voice control will become an important usability indicator. This is especially relevant for mobile devices, on which it is sometimes difficult to use the keyboard.

Continuing with the topic of the near future, we can assume that such a ranking factor as the presence of a voice reading system for published material on the site will soon appear. This function will be useful for people with poor eyesight, as well as for smartphone users, on which text is often displayed in small print.