Pay Attention to Sending Limits and Volume

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The alternative is adding literally any email address from your signup form to your email list, which can include dozens or even hundreds of spam addresses and bots. You might not spot them before it’s too late, and your deliverability has already crashed.

How to complete this step:

Follow your email service provider’s instructions to enable double opt-in and ensure it’s set up for every form and lead magnet on your website.
Customize your double opt-in process, like the copy your subscribers see after filling out the form and the confirmation email.
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Each email provider sets a technical limit on the number ukraine telegram data of emails you can send per day, hour, minute, or a combo of those. For example, Google Workspace has a daily limit of 2,000, Gmail sending limits sit at 500 per day, while Yahoo! only allows you to send 500 emails per day and no more than 100 per hour.

If you exceed sending limits, you might see exceptionally poor deliverability or have your account blocked.

If you’re planning a larger outreach campaign or want to scale up your efforts in the long run, pay particular attention to your provider's limits.


Double-check the sending limits your provider has defined. Growth List has an easy-to-reference table.