Why do you need a YouTube channel description?

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The information on the "About" tab is a brief description of the focus of your content, the target audience, and the benefits that your video blog can bring.

The most important function of the description is to participate in the promotion of the video blog. This means that the description text will be used as a description for your page. A well-written description can move you up both in YouTube search results and in queries of other search engines. And even if the number of your subscribers is significantly inferior to the number of your competitors' audiences, a well-thought-out description can still bring your channel to the top.

Statistically, only 20% of users look at the healthcare email list channel description before clicking the “subscribe” button. But just imagine what 20% is in terms of the YouTube audience. That’s thousands of people who might pass by just because your channel description didn’t seem appealing enough to them.

Some users open the “Channel Description” tab after watching several videos in order to find out more information about the content, the author, find groups on social networks or go to the company’s website. And if the viewer fails to find the necessary information or finds it uninteresting, your subscriber base is unlikely to grow.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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12 Tips for Writing a Good YouTube Channel Description
In order for the YouTube channel description to work for the promotion and development of the blog, as well as attract new users, you need to put some effort into its competent composition. It turns out that the text should be catchy, original, and also contain a certain number of keys necessary for search queries. Here are some useful recommendations.

Define your target audience
The description of the YouTube channel should interest the target audience, so it is advisable to immediately indicate the subject and specifics of your content. For example:

News (of what nature, in what format).

Features of the presentation of the material (the presence of jokes, obscene language, inserts with expert comments, etc.).

Who are the video clips for? For gamers, beauty experts, gardening enthusiasts, etc.

Being specific will help you avoid attacks from haters, because they are unlikely to stay on a channel for makeup artists if they are not interested in cosmetics reviews and makeup tutorials.

The main thing here is not to overdo it and not to reduce your target audience to the minimum limits. The more diverse videos are released on the channel, the more subscribers you can attract.