Your basic equipment for online marketing technology
Posted: Sun Feb 02, 2025 5:03 am
What basic equipment do you need for your online marketing?
The most important thing is, of course, your own website. I recommend a so-called self-hosted WordPress, i.e. a version installed by you or a professional on a server space with a provider of your choice. Trust me: Using WordPress is no harder to learn than using any other "modular system" such as Jimdo, Wix or Wordpress.com - and you have the advantage of being sure that the content really belongs to you.
If you want to know which latvia telegram screening blogging tools I recommend, read the linked post.
The next element of your basic equipment is a newsletter tool . Here it is better to trust a specialized external provider than to send it via your email program.
Then there is the whole area of media . You need a program or a tool for image editing. A layout program for creating flyers or freebies is useful (and no, you can't always do everything with Canva
If you want to create videos, recording and editing software is useful . If you want to make audio recordings (for example for a podcast), you also need a solution for that.
If you want to do webinars , there is of course also a tool specifically for that.
In order to be able to sell your offers, it makes sense to use a payment provider , although the configuration can be quite tricky here too. The pitfalls here are not necessarily in the "technology" but rather in the correct tax settings.
The most important thing is, of course, your own website. I recommend a so-called self-hosted WordPress, i.e. a version installed by you or a professional on a server space with a provider of your choice. Trust me: Using WordPress is no harder to learn than using any other "modular system" such as Jimdo, Wix or Wordpress.com - and you have the advantage of being sure that the content really belongs to you.
If you want to know which latvia telegram screening blogging tools I recommend, read the linked post.
The next element of your basic equipment is a newsletter tool . Here it is better to trust a specialized external provider than to send it via your email program.
Then there is the whole area of media . You need a program or a tool for image editing. A layout program for creating flyers or freebies is useful (and no, you can't always do everything with Canva
If you want to create videos, recording and editing software is useful . If you want to make audio recordings (for example for a podcast), you also need a solution for that.
If you want to do webinars , there is of course also a tool specifically for that.
In order to be able to sell your offers, it makes sense to use a payment provider , although the configuration can be quite tricky here too. The pitfalls here are not necessarily in the "technology" but rather in the correct tax settings.