Transitions from one topic to another

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When all the articles on a channel are on the same topic, it will be much easier for the Yandex.Zen algorithm to select a target audience for you. Unless, of course, you alternate tips on growing indoor plants with selections of the best mountain bikes.

You should especially not do this in the first weeks after opening the channel, when the robot is trying to study you.

The platform offers a “Top Channels” that can furniture manufacturers in usa email list be found in the mobile app. It consists of topic titles, such as “Science,” “Sports,” “Technology,” etc.

Each section includes the top 50 channels. You can also get to the top if the algorithm accurately determines the topic of your channel.

At the same time, it is not at all necessary to strictly adhere to the topic. If you have a culinary channel, then articles with recipes for fresh salads can sometimes be diluted with a review of a recently read book or a description of a new blockbuster. The target audience will appreciate your desire to diversify the activity feed.

Uninteresting headlines

How to title an article is a question that causes headaches for all Yandex.Zen authors. They are faced with an almost impossible task:

To intrigue the reader more, but at the risk of being penalized for clickbait.

Write a neutral headline and give up some of your readers to bolder competitors.

Clickbait is not as scary as it seems. Just don't try to deceive the reader. If you are sure that the content of your article is exciting, add a couple of facts from it to the title. Success will be guaranteed even without bright epithets with a bunch of exclamation marks.

Boring article topics

If the author of a young channel publishes interesting material on a topic that has not yet appeared on the platform, and readers appreciate it, the algorithm will immediately provide the resource with a large number of impressions. An excellent method if you have not yet figured out how to promote a channel on Yandex.Zen.

Poor quality design

Now let's talk about the appearance of publications. Many authors do not pay attention to this, apparently believing that the main thing is the internal content.

That's why their articles are like a sheet of text. There are no paragraphs, no bullet points, no subheadings, etc. The occasional use of italics or underlining makes reading such text even more uncomfortable.