Step-by-step instructions for promoting an online store using a blog

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We hope that we have convinced you that the articles section can bring tangible benefits to business. Let's talk about how to implement this idea - what content to create, how often to publish new materials, what results to plan to achieve at the beginning of work.

Step 1. Set goals, formulate tasks
First, a general strategy is developed based on the key ideas of the project, the purpose of blogging is determined - increasing brand awareness, informing potential customers about the advantages of the product or demonstrating one's own expertise in the industry. Content that is aimed at achieving a specific goal works better than fronk oil email list just a set of publications that are somehow related to the assortment of the online store.

Step-by-step instructions for promoting an online store using a blog

The tactics of blog development directly depend on the stated goal:

an individual style of presentation and design of articles will help to increase brand recognition;

materials containing comparative infographics and descriptions of product characteristics that distinguish it from competitors' offerings will help convince users of the advantages of the products offered;

You can confirm your expert status by posting analytical articles, reviews, and useful life hacks.

It is not necessary to limit yourself to achieving only one goal - if you have human and financial resources, it is quite possible to act in all directions simultaneously. The main task for which a blog is created and maintained is to attract a large number of potential clients and generate leads. To do this, it is important to understand what content is in demand by users, what articles they will be happy to read and distribute among their friends.

After defining the goals, we begin to develop a content strategy, consisting of at least two parts:

Communication , which describes the intended style of communication with the target audience and the main idea of ​​the materials posted on the blog, as well as the emotions and associations that the creators of the publications are counting on.

Editorial , which sets out the rules for writing and posting articles for various channels, the design features and selection of illustrations, and plans content formats and publication frequency.