Steps to Creating Your Content Calendar

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Paid or organic?
For larger businesses, specifying whether the content is for paid or organic search helps clarify things. If the goal is organic search, an SEO strategy is necessary. If it’s paid content, adding budget information can help team members.

Accompanying media
For a particular piece of content, you can include various media, such as an ebook or videos. Having a column for accompanying media makes the process easier when the content is ready to be published.

Decide on content types
When planning your content calendar, you first need to romania telegram number database determine what content you want to publish. This could include:

Long-form content from on-site blogs is extremely effective in achieving SEO and traffic goals

Emails can be long OR short, depending on the goal and target audience

Personal anecdotes on Instagram AND LinkedIn work very well

Web content = short and powerful

Organize a brainstorming session
As you start gathering ideas for your content calendar, you should talk to your sales and customer service teams to find out what questions prospects are asking most, as well as what things they want to know before they buy.