Once you have identified potential lead sources, it is time to invest in the right software that will help you track exactly where your leads are coming from. The tools you choose should be able to track all of the potential lead sources you have identified.
If you are new to lead tracking, it is worth investing in extensive software that will provide you with as much help as possible. There are also many tools with special features that you can use to track leads.
For example, you could assign unique tracking links to all your campaigns that require clicks to your sites, such as email, social media, and online advertising. You can then see where your rcs data iran traffic is coming from via Google Analytics. Or, instead, dive into the new trend of server-side tracking , a new approach to tracking data that does not rely on third parties like Analytics or HubSpot. With this approach, your user and website data is stored on a secure, centralized server, and third parties cannot use the data. This will become a necessity as data regulation becomes more stringent.
You can also use call tracking technology. This is done by assigning a unique tracking phone number to each marketing source. When a person calls the number, the call is routed to a call tracking platform that collects digital data and links the call to the caller’s previous website activity.
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You can also use a lead scoring tool like the one above to see what your prospects are doing on your site. Smart routing software like RouteSmart helps ensure that leads move smoothly through the sales pipeline.
Website heatmaps are also great for monitoring customer interactions with your site.