What is a landing page?

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A landing page is specifically designed to convert your site visitors into potential customers.

How does a landing page work?

1. We must offer something that seduces and attracts the user. We can offer a webinar, an e-book, a free trial of your service, special discounts , among many other things. For this first step we must use a CTA or a call to action button.

2. When the user decides to purchase this service, our CTA will send them to the landing page, where they will be willing to leave information through a form. This will give them access to the value offer and other interesting content that you can offer on your website.

You should take into account the following tips for your landing page to be successful:

Your landing page should have a clear, concise title that evokes action.
It must show a solution for your future client's needs.
The benefit of the offer must be clear.
We can include images, videos, numbers, bold text, bullets, among other elements that generate attention.
The landing page should not have distractions, that is, it should be a page that oman whatsapp data have advertising, blogs, CTAs for other offers, since it will distract our visitor and they will not be able to leave their data to contact you.
It is important to leave social media for the end so that our visitors can share our offer with their friends, acquaintances or clients.
Do you want to see examples of a Landing page in action?

In this example from the National Ophthalmological Foundation we can see a CTA that invites the user to request a consultation to assess their case. In the second image we can see the landing page that directs the user to a form where they can have the assessment free of charge and immediate contact with the clinic.

Call to action
Call to action example
Landing Page
Landing page example
Similarly, in this example from GO SOCIAL , a knowledge platform on marketing and communication topics on Social Networks, we can see a CTA that offers a discount on one of its services, then takes us to the content offer on the Landing page and there we can reserve the spot or pay for it.

Call to action
landing page example

Landing Page



On the other hand, in this Netflix example we can see a simple and direct style so that users can enjoy a free month. This CTA directs them directly to a landing page that requests the visitor's email in a form in order to receive the offer.

Call to action


Landing Page

Landing page

For this reason, we want to help you analyze and develop a Landing Page focused on captivating your clients and thus obtain better results in your digital marketing strategies. Asisomos is a digital strategy agency with the necessary experience to achieve this.