They Have A Question But Are

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Action: We Create A Landing Page With Several Content Format Options For Visitors To Choose From To Take Them To The Content They Seek.outcome: Visitors Who Have A Question Arrive At The Page And Must Choose An Option Before They Know What Content Type They Need.this Action (E.g., The Landing Page) Was Performed With Good Intention. The Outcome? Not So Good. Users Arrive At The Page BecausePresented With This:if The Users Want To Know How To Turn Blue Monkeys To Red, As Megan Shared In Her Humorous Analogy, They Must Ask:do I Want Specifications And White Papers?do I Want To Be Trained On This?do I Simply Want Some Knowledge About It?forcing The User To Make This Decision Detracts From Getting Them The Answer.

As Megan Explains, The User Sees Three Tunnels. Once india mobile number list They Enter One, They Either Have To Continue To The End Or Back Out To Pick Another Tunnel. Though These Tunnels Probably Converge At Some Point, The Users Have No Way Of Knowing That.users Have No Idea What Happens When You Choose One And Are More Likely To Abandon The Page Than To Choose A Tunnel.circular Thinkinginstead, Megan Says, Here’s What We Want To Provide:yes, Those Are Windows. We Want To Provide Windows Of Content.



“we Want Them To Be Able To Look Out And See All Of The Topics Available Out There. We Want Them To Be Able To Look Across Our World Of Content And To Know Exactly What It Is They Need,” Megan Says.from What We Just Learned, Megan Uses Circular Thinking To Update The Perspective And Assumption That Lead To The Single Landing Page Example:new Perspective: Users Don’t Want To Make Choices When The Consequence Is Unknown.new Assumption: Users Want Answers To Their Questions No Matter What The Content Type.