Quality of content
High-quality content is critical to improving the ROI of your content marketing and SEO efforts. You can divide this type of content into three characteristics:
Value – Your audience should be able to learn something from your content, whether it aims to meet their needs, solve problems, or provide information they are looking for.
Readability - Use proper structure, headings, subheadings, and lists to improve readability.
Engagement: Create content that encourages users to engage, share and interact, thereby increasing your brand reach.
Apart from these features, you should look at on-page SEO for your target keywords in your content. Make sure to mention the keyword in the H1, URL, and meta title of the page. Also, use structured data to display more information about your page in the SERPs, thus improving your click-through rate.
Doing all of this helps you tell search engines what your content is about, allowing them to crawl and index your page for your keywords easily.
Quantifying the ROI of your SEO and content marketing efforts
Measuring the return on investment (ROI) of your content singapore whatsapp number database marketing and SEO efforts is essential to determining their effectiveness.
The formula for calculating the ROI of content marketing is:
ROI = (Ingresos - Inversión) / Inversión * 100
In simpler terms, you need to subtract your marketing investment from the revenue generated, divide the result by the initial investment and multiply by 100.
For example, if your content marketing investment is $5,000 per month and the revenue attributable to content marketing is $7,000, your ROI will be (($7,000 - $5,000) / $5,000) x 100 = 40%.
If your ROI is showing negative results, you need to break down your investment at the content level. Find out why the pages on your site designed to convert visitors into customers haven’t performed well. This could be content quality or SEO issues (slow loading speed, design changes, optimizing for the wrong keywords, etc.).
Similarly, SEO ROI can be calculated using the formula: