Most often, content is understood as textual content: articles, short notes, news, etc. Texts can be created in different ways:
Expert articles
A text on a specific topic is written by a professional who understands the field.
Text content of the site
Copywriting
The best option would be to hire a journalist crypto email list to write unique texts. But not every company can afford to allocate six-figure sums for the monthly salary of such a specialist, since the work of a journalist is expensive. Therefore, this option is chosen by large brands. Smaller organizations that do not have the opportunity to allocate large sums for content order texts from copywriters.
There are pros and cons here: yes, the costs will be incomparably lower, but the quality of the text will be inferior to an expert article. In the best case, the copywriter will write a quality text that will not use personal experience, because it simply does not exist. In the worst case, you will receive a selection of the most popular articles on a given topic. By the way, search robots value copywriting less than expert articles.
Rewriting
The point is that you need to find an article on the topic you need and let a competent person rewrite it in their own words. A well-done rewrite is not inferior in quality to a poorly done copywriting. A low-quality one has the same zero efficiency as a copy-paste.
If you decide to order a rewrite, then keep in mind that you need to carefully read the result, because you can run into a "conscientious" performer who will simply run the Internet material through an autosynonymizer. Such a program will make a set of incoherent sentences from the original text. We are sure that you can imagine what value such an article will have.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Copy-paste
This is the easiest way to fill your site with content. But easy does not mean effective. Search engines send web pages with such content under filters. And the owner of the site for such materials can be accused of copyright infringement.
Translation
The translated article does not refer to rewriting or copy-paste. Search engines will consider such text as unique. In this regard, filling the site with high-quality translation of articles taken from foreign sources is quite acceptable.