Key Features of User Experience

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User experience is a relative concept . In any case, there is a group of people who are completely satisfied with even a mediocre offer. Therefore, most often, when introducing a product to the market, they select an audience that has not previously encountered similar products.

Another feature of user experience is considered to be heterogeneity across the product . The statement that a product has a weak or strong UX is always a generalization. Let's take "Zoom" as an example. It has an excellent calling technology - this is what they focused on, but the program interface causes an ambiguous reaction, many cpa email list are not satisfied with it. As a result, if you compare the user experience from working with individual elements of one product, you can get completely different assessments.

User experience features

It is also important to understand that the indicator we are interested in is affected by external factors . For example, a person may be satisfied or disappointed with the use of a card from a certain credit and financial institution depending on the availability of the necessary ATMs in his area.

User experience can change over time , it is impossible to fix. There was a time when LiveJournal was considered the leader among blogging platforms in our country, but the owners did not take into account the growth rate of the mobile audience and lost their position. LiveJournal only launched a smartphone app in 2020, and now it will most likely not be able to reach the same level of user experience.

UX is characterized by inertia , because the audience gradually gets used to the product and is usually unhappy with abrupt changes. If something needs to be adjusted, it is better to abandon the revolutionary approach and do everything gradually.

It turns out that a positive user experience is a new, accessible and fast way to solve user problems. This means that the task of a product marketer is to take care of the maximum reduction of a person's path to the goal.

Of course, finding a new route for the entire offer is too global a decision. Especially since a rare service will take such a step, and only if it has been on the market for a long time and has a relatively constant audience. It is wiser to focus efforts on reducing paths within the product, namely, in its components. This could be a simplified registration on the site, faster delivery, an easier payment method, etc. The less time a person needs for each interaction with the service, the better.