What kind of traffic are we getting?

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At the CRO level, we see in the Flat 101 study that the conversion rate is much lower on mobile, standing at 0.62% (compared to 2.26% on desktop or 1.19% on tablet), a figure well below the figure for desktop.

Therefore, our CRO efforts should focus on optimizing goal achievement in our mobile environment.

We also already find many websites with mobile traffic figures above 80%, so it becomes a “basic” in our strategy.

Some of our strategies in this area should focus on facilitating navigation and interaction on devices , even thinking about mobile only, leaving aside adaptive desktop designs, and promoting an affordable purchasing process, even taking advantage of user login data or downloaded apps.

CRO and the upper funnel
Well-understood CRO is a fundamental strategy in our digital environment.

It is about maximizing our user's satisfaction through all the touchpoints with which they interact on our site.

It goes far beyond the figure that marks a conversion rate: it is navigation, it is product, it is price, it is service, it is, ultimately, the optimization of the experience of each of the users.


And today, to retain a customer you need to offer them a shopping experience that satisfies all their needs.

The main problem occurs when CRO is approached only as a testing strategy, in which batteries of tests are executed to optimize micro-objectives that lead to a superior final macro result.

However, a correct CRO strategy involves starting much higher up in the funnel, since the analysis must also concern the Top Of The Funnel (TOFU).

The entry of a good data analyst, as well as a business SEO, two saudi arabia mobile database profiles in growing demand, are key to understanding the reality of our e-commerce:



Do they land on commercial landing pages or on informational content?
Are they really interested in the product we sell?
Where are you at in your journey ?
Do I get a second visit from each of them?
How do my competitors' websites get traffic?
Therefore, a correctly executed CRO strategy will take into account all the phases of the funnel and will study traffic acquisition as another asset in achieving the best final result.