Basic guide to understanding Branding

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There is something very clear that you must keep in mind to position your brand in the digital field: Powerful brands are those that have established their own codes, this represents 70% of the value of a company, it is much more than a logo, it must identify with your consumers. It can make you great!

Creating an identity gives you the opportunity to differentiate yourself from many companies. Branding is a process in which we build, create and revitalize brands.



Branding channels the attributes and benefits of your kuwait whatsapp data company through a brand, turning them into an experience. In addition, it is what defines us as an organization and shares values ​​with people who are looking for the same values. It becomes a link between the company and the user.

That's why it's important for your company or brand to have a style guide or manual, as it's one of the most effective ways to direct your company's communication standards. These guides are useful for many people, from content creators, external collaborators, designers, etc.

What basic elements should a style guide have?

Definition and Philosophy

The way we communicate with our clients can be a difficult task, so the objective of this step is to be able to explain in a paragraph what your brand represents and what its philosophy is.

Logo

A logo must use a style guide to define its correct and incorrect use. Both the Pantone color and the CMYK code must be mentioned and explain how it should be used when the background is light or dark. They also specify the minimum and maximum size for print (in mm) and web (in pixels).

Typography – Fonts

You must provide the font family, or fonts if you use more than one, the size and the color. Define the hierarchy and sizes h1, h2, h3…and the typography variations within the text such as bold, italic options, etc.

Colors

Color is one of the most important elements for brand differentiation and identification. Including the primary, secondary and background colors in your guide will help create harmony and continuity in your company's communication.

Tone of Voice

The tone of voice in your style guide should explain how you want the text to convey the essence of your brand. This is especially helpful if you work with external writers.

Asisomos is a digital marketing agency in Colombia, with extensive experience in the generation and development of digital strategies focused on results. Our experience includes brand design and its positioning in online and offline media. For more than 20 years we have experienced digital evolution. We are experts in web design, online store design, and Inbound Marketing strategy focused on improving results for our clients.

We work with clients from different sectors who today see our service as a great alternative to reach a larger audience, an audience connected 24 hours a day, 7 days a week, waiting to connect and interact.