Common Mistakes When Selecting and Using Keys

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Key density
To choose keywords correctly and use them to promote content, it is necessary to observe one of the most important parameters of SEO texts - nausea or keyword density. It is defined as the ratio of the latter to the total volume of text in percent. Nausea is divided into:

Classical , which is understood as the number of words repeated in the text. It should not exceed 5%.

Academic , meaning the ratio of the volume of text and the most frequently occurring words. It should not be more than 9%.

The density of keywords directly affects the promotion of a site to the top lines of search engine results.

If it is low , the site will not be promoted well.

If it is too high , search engine algorithms may consider it abuse and exclude spammed pages from indexing.

Ideally, the keys should be evenly distributed throughout the text at a distance of approximately 1,000 characters from each other. In addition to direct entry, diluted phrases are also needed. In order to make the texts look natural, specialists use LSI queries and add additional words from low-frequency tails to the high-frequency keys.

It is important not only to choose keywords business opportunity seekers email list correctly, but also to place them correctly. Even in the absence of specially selected phrases, an informative text will rank well. The intelligence of search engines when selecting texts for issuance is also guided by their content.

Too much water around keywords will prevent the site from rising in the search results.


Let's talk about how to choose keywords correctly and avoid common mistakes that waste time and advertising budget and do not contribute to the influx of visitors to the site:

Irrelevant keywords

You need to choose keywords that not only correspond to the topic of the article, but are also relevant, i.e., used by the target audience when searching for information.

To do this, it is important to understand the pains and needs of the target audience, the language they speak. On the site, users should receive a direct answer to their requests.

Lots of low frequency keys

If a site offers a wide range of products and services, novice specialists strive to select keywords that include all the characteristics of the product (type, brand, price, size).

At the same time, visitors rarely use long low-frequency phrases. It is also important to remember the relevance of keywords, and not to chase their quantity. In competent SEO texts, the quality of keys is more important than their quantity.

Using only high frequency keywords

The next mistake is to use only the highest frequency keywords. Due to the huge competition, it will be very difficult to get to the top of the search results for such phrases.

Focus only on the main page of the site

It is necessary to choose keywords that real users use when searching for the goods or services they need. Such phrases are usually not related to the structure of the site.

Errors in the site structure

After selecting and grouping keywords, you need to distribute them across different pages of the site. You cannot arrange them in such a way that any request leads the user to the main page.

When requesting a specific model of refrigerator, the visitor should be taken to the product card. When searching for products of a specific brand - to the page with refrigerators and the ability to filter them by manufacturer.