Method of analyzing website positions in search engines

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You can assess the site's position using the Mondovo company's approach - it allows you to understand why the resource is losing its position when monitoring 100+ key queries.

According to the method, there are four risk zones. Each of them has a separate reason explaining the decrease in the site's position in search engines:

The first risk zone is calm.
The resource has dropped several positions, which is not critical, as it is often associated with fluctuations in search results due to the following factors:

another competitor of yours has entered bank email list the market;

The search engine algorithms have been updated.

Loss of several positions

The second risk zone is exciting
Some queries have slightly decreased in search results. To prevent the situation from getting worse, you need to constantly monitor the situation.

The reasons for the changes may be the following:

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the site content has not been updated for a long time;

a new competitor is active on the Internet;

the portal takes a long time to load;

the link mass has decreased;

The structure of the site has changed.

The third risk zone is restless
Some key queries have dropped significantly in the ranking or have dropped out of the index, the main traffic indicators have decreased. It is important to analyze the situation here, as there may be several reasons for changing the site's position in search engines:

links to the page are inactive;

problems are related to the content of the copied content;

after updating the algorithms, the site does not meet the requirements of search engines;

there have been no content updates for a long time;

Links to sagging pages have been lost.

The fourth risk zone is catastrophic
The portal has disappeared from search results or has dropped by ten or more points. Review the situation as soon as possible and do everything possible to restore the site's position in search engines.

The portal has disappeared from search results

Typically, changes are explained by the following factors:

bulk purchasing or link generation;

errors in robots.txt and meta robots tags;

imposition of sanctions, filters;

changing the structure of the site and increasing the volume of advertising.


Now, when checking the position of your portal in search results, you will be able to competently plan further work and monitor the situation.

Programs and services for quick evaluation of a site's position in search engines
It is necessary to regularly check the site's position in the search results when entering certain queries. As a result, you will know whether the audience is interested in your content, what should be adjusted to ensure greater popularity, how effective the promotion methods used are.

There are now many tools on the Internet for monitoring a site's position in search engines. Install one of the programs below and get to work:

Semonitor. Works in two major search engines, as well as in Rambler, Mail, Yahoo, Bing, Aport. Its functions include determining positions, analyzing external links, checking indexing, searching for broken links, missing images. There are tools for working with content, allowing you to track the density and weight of keywords, search for key phrases. The program is paid.

Rank Tracker. Rank Tracker. Works on Windows, MacOS, Linux, can check the position of the site in any of the search engines. Uses 16 sources to select keywords, calculates their efficiency index. The program is paid, each update requires money.