"How to Create a Content Plan: Step-by-Step Instructions"

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Keyword spamming

It is quite difficult to talk about any specific density in relation to this point, because this indicator largely depends on the subject of the resource. However, it is desirable that the key density does not exceed 5%.

Regardless, if you have implemented one at&t email list keyword/phrase 10 or more times and the page still hasn't moved up in the search engine, then most likely the page has been filtered due to over-optimization.

During our work, we have encountered pages that used more than 20 occurrences of keywords, and if we take into account meta tags and alt/title, the number of occurrences reached 30 - this is nothing more than keyword spam.

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Misuse of formatting (tags b, strong, i)

At one time, webmasters would highlight key phrases or words in italics or bold, and this technique had a positive effect on page ranking. But after search algorithms improved, such highlighting began to have a negative effect.

However, there is one point that deserves attention. Modern webmasters avoid any highlighting at all costs, and completely in vain. This technique should be used in cases where it is necessary to attract visitors' attention to a certain phrase or highlight the main idea. Simply strong and other highlighting tags should not be overused.

Uniqueness of the text

When analyzing the content of a website page, pay special attention to the uniqueness of the text material. Even when preparing materials yourself, you cannot be 100% sure of its originality, do not forget about the theft that is used in relation to content.

Let's assume that competitors have read your article and liked it, then they can simply copy it and use it for their resource. If their site works longer, then, most likely, it will be given preference by search engines, and your material will be considered plagiarism and will stop indexing.

Today, there are many ways to check texts for plagiarism, for example, we prefer CONTENT-WATCH, and we advise you to use this resource.

Unique graphics

Graphics and images are of no small importance for search engine traffic. Google and Yandex index and highlight resources containing unique photographs or illustrations in the TOP. This enables users interested in your materials to go to the necessary page directly from the image search results.

To use this technique, you need to post unique content. To check the uniqueness of images, you can use the TinEye service or Google Image Search.