In it, you present yourself to the audience as a good specialist in a certain field. For example, you are a fitness trainer, psychologist, consultant on healthy nutrition, marketing, etc. An expert resource is created in order to position yourself as a professional and attract people who need your services.
How to properly run such a blog? Personal bank email list topics are not raised here. The exception is when some moments from life logically intertwine with your profession. An expert blog is intended for commercial purposes, here you collect interested clients, attract new ones and earn money by selling your services.
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Business blog
This is, in fact, a company's business page or one created specifically to promote a specific product. The author's identity is not mentioned anywhere. As a rule, this is a copywriter hired by the company specifically to run an account on a social network and fill it with content. The audience is usually not introduced to such a person, because today this is one specialist, and in a while he may be completely different.
A business blog does not involve people in communication as actively as other formats in social networks. But here too, you can gather a fairly energetic community, interest them in the product, provide a lot of interesting and useful information about it on the page, for example, explain how to use it, emphasize the advantages, etc.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Today we will share with you 6 of the most valuable documents that we have developed for our clients.
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Step-by-step guide to creating marketing KPIs
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How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
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40 Services for Working with Blog Content
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Blogging Platforms
The next pressing question is where to blog? This is, of course, up to each person and depends on their goals. If you love social networks, write there; if you prefer to broadcast from your own website, go ahead. Just first familiarize yourself with the features of certain platforms. For example, social networks make money through advertisers and native publications, and the website has an option to launch an advertising banner.
Blogging Platforms
Next, we’ll talk about the advantages and disadvantages of different blogging platforms.
Social network pages
It is good to keep a personal online diary here, promote your own brand, give announcements to articles published on the site. At the same time, you can limit yourself to short notes, long posts are not particularly needed here.
Advantages Flaws
There is already an audience here, all you have to do is attract them to your account, invite friends, and make paid PR publications. It will be difficult to promote a blog through search engines.
It's easy and quick to post here. The formatting options are not particularly great.
It is necessary to take into account the requirements of the social networks administration. For example, there is ranking, and the content (texts and pictures) is checked by moderators.
The VK network provides more opportunities for creating notes, there is a special snippet for this. In general, if we talk about how to run a blog on VKontakte, it is worth mentioning that since 2017, special opportunities have appeared for authors. We are talking about the artificial intelligence system "Prometheus", which, examining the content of publications of different people, selects the most original options and puts a fire mark on them. Authors who receive such a mark are given greater coverage. In the mobile application, marked publications are sent to recommendations, after which they are seen by a much larger number of users.
You can start your blog in Telegram. It has long been more like a social network than a regular messenger. Launch your channel here and attract readers from other platforms. Post texts, pictures, posts with video and audio materials here. You can invite up to 200 people (those who are in your phone book). And then make announcements on other channels (right there in Telegram, in blogs, on social network pages), use paid advertising for promotion.
On Telegram and social networks, you can check whether you are able to write interestingly and regularly, how the audience reacts to it. If everything is fine with this, then start working on your website.
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Blogging on your own CMS
In essence, this is a classic version of a blog, where content and advertising management is completely in your hands. Such resources are maintained on WordPress, Ghost, and Egeya platforms.