Read on to find out what a great LinkedIn summary entails, why it’s essential to your success, and how to craft yours like a pro.
Table des matières
What is a LinkedIn profile summary?
Importance of a LinkedIn profile bio for sales reps and marketers
7 Top-notch LinkedIn profile summary examples
Tips for a show-stopping LinkedIn profile bio
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What is a LinkedIn profile summary?
A LinkedIn profile summary is simply the bio or About section you see at the top of a LinkedIn profile. It typically comprises a few sentences or paragraphs introducing the LinkedIn user before you dive into the nitty gritty of their employment history and education.
When visiting a LinkedIn profile, you’ll usually only see the first lines of the person’s summary or bio, just below the “About” heading. To read more, you’ll have to click on the “…see more” link in the bottom right-hand corner of this block.
There’s also a restriction on the total number of characters you can use to create your LinkedIn About section: 2,600. That might sound like more than enough, but when your LinkedIn bio is what stands between you and a prospect responding to your messages, you’ll quickly find plenty to say.
Importance of a LinkedIn profile bio for sales reps and marketers
Getting your About section to a place that ensures your profile stands out from the thousands of other sales reps and marketers doing outreach on the platform can be a challenge. That’s why it’s so important to learn how to make the most of the characters you have to work with and encourage a positive first impression.
While a large portion of LinkedIn focuses on careers and recruitment, your goal is to identify and connect with prospective customers. It’s all about showcasing your experience, instilling trust, and getting the conversation started, and it all comes down to that little “About” section.