The main and promising areas of work include:

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SEO optimization in the classical sense includes:

market and competitor analysis;

website audit and setup, increasing page loading speed;

work with the resource structure, semantic core and content.

However, having done a large-scale work, it will not be possible to "close the issue" forever. SEO tools need to be updated, the situation needs to be monitored regularly in order to keep the site in the leading positions.

SMM
Competent marketing of an Internet site and some types of business is almost impossible today without social networks. Their audience is huge, active, ready for communication and targeted actions (purchase, order, subscription). To use the capabilities of social media, they use promotion through their pages and groups. Information about the brand (products, services) is posted there, a dialogue with the audience is conducted, news and thematic posts are posted, invitations to perform a targeted action are posted. Social networks have almost unlimited potential for strengthening the brand's reputation, user loyalty and increasing the number of consumers.


attracting influencers and micro-influencers - people finland telegram data whose opinion influences the decisions of an audience, large or small, but very loyal;

combining pages for information and communication with a sales platform - the effectiveness of this method is clearly demonstrated by Instagram*;

work with reputation through prompt responses to posts, comments, public reaction, and so on.

For SMM promotion to be effective, first of all, it is necessary to understand whether this tool is relevant for the company's target audience. For example, a turbine manufacturer may not need it. But if SMM is suitable for a business, social platforms become a useful and inexpensive Internet marketing tool, although it requires maintenance: it is necessary to constantly update the content and encourage users to communicate.

Mobile applications
Mobile applications can also be effective in attracting target audiences, increasing the number of clicks to the site and developing the brand. A huge number of users go online from smartphones and tablets, and by creating a convenient environment for them, you can strengthen their loyalty.