Street marketing - Example Ikea Japan

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Ikea, same message on different channels
The Swedish company Ikea has a great team of professionals who have carried out a large number of creative street marketing campaigns around the world.

The tactics used vary from place to place, but the message they seek to convey is unique: Ikea furniture is perfect for your home.

To demonstrate this, one of Ikea's most common tactics is to let users test them by taking them out on the street.

In Japan, for example, the Swedish company set out to make subway croatia mobile database seats more comfortable by replacing them with its sofas.



In Spain, they did a similar thing, replacing the seats in 16 movie theaters with sofas equipped with comfortable cushions and blankets.

Street marketing - Example Ikea Spain

It seems that Ikea likes to show off its sofas.

In France, he included them under the canopies of several bus stops.

Street marketing - Example Ikea France

And why not show off the entire catalogue?

A few years ago, Ikea literally did it in Croatia, placing a giant catalogue in the middle of the street with products included.