AGGREGATE CONTENT ANALYTICS
Besides data for each individual article, we can gather data about all the WeChat content over a period of time, such as the previous month.
day. This is highly influenced by the content itself.
WeChat Article Performance Over Time
The source of article views helps us determine how people are japan phone number sharing the content. Here are the categories, and one way we might interpret them.
Official account messages. – These are the messages that fans will see in their inbox or subscriptions folder. Clicks via these should grow over time. Your fans will be influenced by attractive titles and images. But, long-time fans will also be a lot more likely to click if they liked your content in the past.
Direct messages
WeChat Moments (the friend feed/news feed) – Points two and three are both ways for people to share your content. This can vary by account. We usually expect more shares to Moments for content that is less-niche, while we expect more shares to groups for niche content. As an example, a user might share a technical article about factory automation in a group about factory automation, because they don’t think that their wife and school friends are interested in it. In general, we want to find what the sharing behavior is for the specific WeChat campaign/target readers, then go with the flow.
Wow (在看) – Another way to share content, which is less obtrusive than sharing via Moments.
Previous (historical) posts – If you’re content maintains its value over time, a reader might go through your previous posts to find more info.
Search – It’s possible to increase the amount of search traffic by using SEO-like tactics. Let’s call it “WeChat SEO”.
Other
WeChat Channel Sources
WeChat Channel Sources Chart 2
Hourly views can give some insights on when the best time to post content is.
WeChat article views by hour, for the day of posting
The first picture shows hourly views on the day an article was posted. It had 750 views within one hour and then less than 100 views the second hour.
WeChat article views on the day after posting
The second picture shows views the day after. In this case, views peaked in the morning and after work.
All of the above analytics for articles is also available for videos. We often share videos within articles. When we do, we’ll zoom in to check the video-specific metrics
WeChat Menu Analytics