I have chosen to talk about the 2 types of companies in this article.

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Pony Box - My Pony Box
Ma Poney Box, a brand that has managed to find an original and differentiating positioning.

Each box contains a certain number of products for the rider or horse and generally operates on a subscription basis.

Ma Poney Box has managed to make itself known thanks to this concept of monthly boxes mainly aimed at children. On its site there is a real online saddlery where it is possible to buy items “outside the box”.

You can also decide to sell only "health" products. For example, Cheval-Energy romania whatsapp number database focuses its offer on food supplements and care and hygiene products. All under the aegis of a veterinary advisor for even more legitimacy.

You could therefore only offer horse textiles, horse sweets or rider underwear, why not!

Important: It is necessary to distinguish between online saddleries that will resell brands from manufacturers, that they will have chosen and with whom they will negotiate (also called " market place "), and "branded" online stores that will create, produce and sell their own products. Because if you offer an equestrian e-shop
concept with your own creations, then your positioning will have to be done even further upstream, from the strategic reflection, even before the creation of the store.

Having a different positioning is all well and good, but you have to make it known and for that a good communication strategy is necessary.