Paid communities/fan clubs/friends clubs

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Collaborations with brands
What is it? You negotiate with a fashion or beauty brand about collaborations and participate in the development of, for example, a unique clothing collection with your design.

How does it work? As you know, it’s not easy to reach an agreement with a big brand. You will need to have at least a large audience on social networks so that the company sees your potential. It happens that brands themselves notice interesting artists and designers, but it’s better not to wait around and write to the PR department yourself. Briefly tell about yourself, attach links to your pages and their analytics (how many subscribers, what is the percentage of engagement). If the company is interested in the letter, they will definitely give you a response. Follow the news of the brands you want to work with: sometimes they openly announce that they are looking for influencer designers for cooperation.

Who is it suitable for? Designers, artists.

For inspiration. In 2013, Marc O`Polo, together with French blogger and illustrator Garance Dory, released a clothing collection for the fall-winter 2013 season. The collection included T-shirts, sweatshirts, tops and jumpers with prints by Garance Dory. The collaboration was so successful that Marc O`Polo repeated this experience in the spring-summer 2014 collection.


What is it? Working with a community can be much broader than hungary number data simply interacting with followers on social networks. Fans of a creator or an entire creative organization can become part of a closed fan club or community by paying a small monetary contribution. Members of such a community receive certain privileges: for example, discounts on product purchases, early access to content, invitations to closed events, and more.

How does it work? In addition to Facebook and Instagram, there are several other interesting platforms that help you create loyal communities and effectively interact with them:

Circle is an online platform for creators that can streamline the process of creating a community and monitor its engagement. Here you can create chats and communities and post premium content in them, available only to its members. You can place a link to the community on your website, integrate it into an online course or product. Circle is ideal for new media, podcasters, courses, and creative startups.
OpenLand is an American social network for voice chats. Direct and secure communication helps you interact with your communities as effectively as possible, offering chat participants early access to your content and receiving instant feedback.
Timepad is an IT service for event organizers and creative content creators. Many people know Timepad as a platform for creating events and organizing ticket sales, but in fact its capabilities are much broader: the service also provides users with a complete customer base and sales analytics. Thanks to this data, you can work more effectively with your audience, turning buyers into a loyal community.
Telegram is a kind of alternative to OpenLand. Here you can create not only channels on any topic, but also chat rooms for your subscribers: both standard ones for sending messages and voice chats.