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Melissa Says It Is Possible For Both Types Of Team Members To Come Together, But Leaders Must Work To Establish The Right Communication And Collaboration Processes To Enable It.by Implementing A Cross-team Approach To Content Marketing Projects (Vs. Operating Within Traditional Silos), Both The Data And Creative Teams Can Pursue Shared Goals, While Gaining A Better Understanding Of The Other’s Process And Role.however, Each Still Must Retain Flexibility To Regroup With Their Functional Teams When They Need To Focus On Their Primary Role.

Consider Partnering Your Data Scientists And Creative Experts indian mobile number list For Project Portions To Develop A Collaborative Relationship.handpicked Related Content: Is Your Corporate Culture Conducive To Content Success?analytical Thinking And Creative Expression Are Not Mutually Exclusivewith The Right Tools, Processes, And Leadership, Even The Most Staunchly Creative Minds Can Learn To Master The Science Of Optimizing Content Marketing Performance. By Creating A Common Goal And Language, Marketing Leaders Can Help Their Teams Find The Right Balance And Produce Amazing Content For Their Audience.“as Leaders, We Need To Create A Process That Lets Us Take The ‘good Stuff’ From The Data,” Mark Says, “while At The Same Time, Giving Our Creative Team Members The Freedom To Be Themselves And Express Themselves nsight.



”handpicked Related Content: How Secureworks Took Content Strategy From Guesswork To Game Changingsubscribe To The Digital Cco Magazine To Access Content Written For Industry Executives.sign Up For The Free Weekday Newsletter From Cmi To Get Practical Insights, Tips, And Trends To Help Your Content Marketing Programs.cover Image By Joseph Kalinowski/content Marketing Institutejennifer Goforth Gregoryjennifer Goforth Gregoryjennifer Goforth Gregory Is A Bb Technology Freelance Content Marketing Writer And Author Of The Best-selling Book, The Freelance Content Marketing Writer. Her Clients Include Ibm, Epson, Microsoft, At&t, And Samsung.