And, of course, when you find that very SMM bot in Telegram, do not forget that online promotion primarily depends on you, and not on virtual assistants.
*belongs to the Meta company, which is recognized as extremist and banned in the Russian Federation.In 2024, selling your products on several platforms at once has become the norm, but collecting high-quality analytics from different sources is still an open question.
Grigory Zagrebelny, Director of Ingate Analytics, spoke about the features of marketing and analytics for multichannel distribution.
how to correctly combine unit economics in different sales channels;
how to properly collect, analyze data and make decisions based on it.
The speaker also examined a case of managing unit economics at several sites simultaneously.Director of the Ingate Reputation unit Anton Lyubavin told how ORM works today and how to choose the right contractor to provide services to strengthen the brand's reputation.
Choosing an agency that specializes in reputation ukraine telegram data management (ORM) can be a challenging task for any business. Consider important aspects such as goal setting, ratings, certifications, briefing, cases, report format and contract terms.
Goal setting
Whether you work for an agency or are its client, having a clear understanding of goals and objectives is the key to successful work. To achieve the best results, you need to determine what exactly your business needs: short-term or long-term goals.
Short-term goals typically include anti-crisis measures, managing negative feedback, or launching promotional campaigns. For such tasks, it is worth choosing medium or large agencies that have sufficient human resources and can quickly respond to emerging problems.
Long-term goals include developing brand attributes, building communication with consumers and increasing recognition. In this case, both small and larger agencies are suitable, depending on the specifics and needs of your business. It is important to conduct a preliminary reputation study, which can be included in the agency's services. The final study will help rethink current tasks and more accurately formulate a brief for the agency.